“The Princess and the Frog” Merchandise is in High Demand

November 19, 2009 by Julie Bonner

Weeks before the theatrical release of Disney’s upcoming animated feature The Princess and the Frog, the excitement for film-inspired merchandise is already building in a big way as anticipation for the film intensifies. Since its launch just a few weeks ago, retailers report that the merchandise has already begun out-selling other Disney Princess items by double digit percentages.

More than 45,000 dolls have sold in less than a month with 17,000 selling last week alone. At one major retailer, The Princess and the Frog bedding has sold nearly triple the amount of regular Disney Princess bedding. At Disney Store locations nationwide and DisneyStore.com, the Princess Tiana role-play dresses are selling above all other Disney Princess characters.

Here is the Disney Princess The Princess and the Frog Princess Tiana Doll, which you can order at Amazon.com.

The Princess and the Frog toys have also captured industry praise as the Disney Princess Tiana Just One Kiss dolltops FunFare magazine’s “Holiday Hot Dozen” and the Toys”R”Us “Fabulous 15″ holiday lists. The doll was also recently nominated for the “2009 Girls Toy of the Year” award by the Toy Industry Association. Sales of the Princess Tiana Just One Kiss doll are up by over 150% and industry and media have reported it could be among this Holiday season’s sell-out toys.

The Princess and the Frog introduces Disney’s newest princess character in more than 10 years and the first African-American Disney princess. The product line from Disney Consumer Products (DCP) is supporting the film with a wide range of products spanning toys, fashion, home décor, food, personal care, beauty, stationery, books and an assortment for adults including collectibles, art, bridal wear and couture fashion.

Check out some more The Princess and the Frog toys and accessories below.

Disney Princess Tiana Just One Kiss doll